AJIO, the online fashion store, has exciting news! They recently announced their major event, the ‘Big Bold Sale,’ powered by Adidas and co-powered by Superdry. This fantastic sale is set to begin on Thursday, offering customers a chance to shop across a whopping 5500+ brands and explore over 1.6 million curated fashion styles.
Customers got a head start with early access to the sale starting from December 4. The Big Bold Sale covers a vast range of products and reaches customers in over 19,000 pin codes across India. It includes exclusive international brands, AJIO’s own labels, and local brands, presenting the best deals and offers in categories like fashion, lifestyle, home and decor, jewelry, beauty, and personal care.
Now, here’s the exciting part for savvy shoppers! During the sale, customers can enjoy significant savings of up to 50-90% on top brands and various categories. If you use ICICI credit and debit cards, there’s an extra instant discount of up to 10% waiting for you.
The lineup of brands featured in the sale is impressive, including popular names like Adidas, Superdry, Nike, Puma, GAP, and many more. From fashion and lifestyle to beauty and personal care, there’s something for everyone.
Vineeth Nair, the CEO of AJIO, shared his enthusiasm about the Big Bold Sale, emphasizing its popularity among customers. Early access has already seen a remarkable 40% increase in orders. The goal is to delight customers with the biggest brands and boldest offers this shopping season.
In addition to the exciting sale, Bollywood actress Shraddha Kapoor is back in the spotlight, this time alongside her father Shakti Kapoor. The duo features in the launch campaign film, showcasing the impressive lineup of brands available on AJIO. The campaign will be seen across various platforms, including TV, OTTs, social media, digital channels, and print. It’s a comprehensive effort to spread the word about the fabulous Big Bold Sale.
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