IDFC FIRST Bank is broadening its credit card offerings for young individuals by introducing the FIRST SWYP Credit Card. This card, designed for the Gen Z generation, aims to provide exciting lifestyle-related offers, EMI benefits, payment flexibility, and various referral benefits. It is powered by Mastercard and focuses on meeting the diverse lifestyle requirements of the youth, emphasizing affordability, convenience, and increased customer engagement.
Following the success of the FIRST Millennia Credit Cards, this new launch expands IDFC FIRST Bank’s offerings to Millennials and Gen Zs. The bank is dedicated to addressing the demands of new-age customers by blending benefits across their preferred spending categories, offering talkworthy offers, and introducing innovative propositions.
Shirish Bhandari, Head Credit Card Business at IDFC FIRST Bank, expressed excitement about the FIRST SWYP Credit Card, highlighting its innovative features. The card allows users to pay in full or convert payments to easy fee-based EMIs. It also includes a strong referral program, exclusive merchant partnerships, and aims to reinvigorate the youth’s relationship with credit card usage.
Gautam Agarwal, Division President, South Asia, Mastercard, emphasized the need for products that reflect the individuality of today’s youth. Mastercard is delighted to partner with IDFC FIRST Bank for the launch of the FIRST SWYP credit card, offering a perfect combination of security and benefits to facilitate easy and confident transactions for the youth.
The FIRST SWYP Credit Card comes with various features and benefits, including joining benefits, year-long discounts on featured partners, an innovative EMI proposition, milestone rewards program, referral program, movie benefits, fuel surcharge waiver, and railway lounge access.
Customers applying for the FIRST SWYP Credit Card can enjoy a seamless digital process available on IDFC FIRST Bank’s website and mobile application. The launch of this credit card aligns with the bank’s commitment to providing unparalleled convenience, value, and delight to its growing customer base, marking another milestone in its journey of innovation.
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