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Zara Faces Backlash: Pulls Ad from Website Amidst Calls for Gaza Boycott Over Alleged Mockery of Victims

Zara faced some trouble recently because of an ad campaign that got people upset. The campaign featured mannequins and statues that looked like they had missing limbs, wrapped in white shrouds.

Editor Ritam English by Editor Ritam English
Dec 12, 2023, 11:23 am IST
Zara Responds to Backlash: Controversial Ad Pulled from Website Amid Calls for Gaza Boycott (Photo: Zara/Instagram)

Zara Responds to Backlash: Controversial Ad Pulled from Website Amid Calls for Gaza Boycott (Photo: Zara/Instagram)

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Zara Atelier, a part of the UK website, recently showcased its collection from last year. This collection consists of six jackets, and it’s considered one of Zara’s pricier selections. The price range varies from $229 for a grey wool blazer with chunky knit sleeves to a higher end of $799 for a studded leather jacket.

This isn’t the first time a fashion brand faced controversy due to its advertising. Last year, the French luxury group Kering took steps to address brand safety issues after an advertising campaign for its label Balenciaga, featuring children, received backlash, impacting sales negatively.

In 2018, Dolce & Gabbana faced repercussions in China. Their campaign, featuring models struggling to eat Italian food with chopsticks, was criticized as racist by local celebrities and on social media. As a result, the brand was removed from various ecommerce sites in China.

Zara itself faced criticism last year when the head of its local franchise in Israel hosted a campaign event for an ultranationalist politician. This move stirred controversy and drew negative attention from both Palestinians and Israelis, highlighting the impact of fashion brands’ choices beyond just clothing.

Tags: fashionfashion industryfashion companyZaraad campaignZara ad campaignIsrael and HamasZara on social mediaZara fashion companyzara fashion
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