Meghalaya’s unwavering commitment to this initiative of the Centre has been acknowledged as the State bagged the second runner-up spot at the esteemed One District One Product or ODOP Awards for the year 2023.
ODOP initiative, a part of the Central Government’s vision for Aatmanirbhar Bharat, targets to cultivate equitable regional development and encourage unique products from each district on a national and international level.
Meghalaya’s feat was declared by Chief Minister Conrad K Sangma in the presence of External Affairs Minister S Jaishankar, who inaugurated the event in New Delhi.
CM Sangma talked at length about Meghalaya’s strategic initiatives like mission mode programmes, the creation of unique brands, Geographic Indication or GI tagging, and robust marketing strategies. All of these contributed to this success and enabled local goods to compete at international level.
Meghalaya Government Commissioner and Secretary Vijay Kumar D accepted the award on behalf of the State. He expressed joy on receiving the award that can be an inspiration for farmers and skilled artisans.
The Conrad K Sangma Government raised awareness, enhanced production and sales infrastructure, implemented specific registration processes and introduced new technologies to actively support the ODOP initiative.
It is pertinent to mention that Meghalaya exported Khasi Mandarin to Dubai successfully, displaying its ability to create valuable market links.
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