Today marks a significant milestone for the Aditya Birla Group as they unveil their latest venture, the Aditya Birla Capital Digital (ABCD) super app. This move signals the group’s strong commitment to digital creation and growth in the financial services sector. With assets exceeding Rs 4 lakh crore, Aditya Birla Capital stands as a cornerstone for the group’s expansion efforts.
At the launch event held on April 16, Kumar Mangalam Birla, chairman of the Aditya Birla Group, expressed his confidence in the potential of the ABCD platform. He emphasized its pivotal role in propelling the group towards leadership in the financial services domain. The platform aims to attract a staggering 30 million new users, showcasing the ambitious vision of Aditya Birla Capital.
Birla highlighted the collaborative effort behind the development of ABCD, acknowledging the contributions of a skilled and diverse team. Drawing from expertise across banking, fintech, and consulting sectors, the platform promises a seamless and user-friendly experience for customers.
In a move to enhance its digital competitiveness, Aditya Birla Capital has also unveiled the omnichannel ABCD D2C platform. This initiative marks a significant leap forward in the group’s digital transformation journey, aiming to cater to customers’ evolving needs and preferences.
Vishakha Mulye, CEO of Aditya Birla Capital, emphasized the company’s dedication to digital reinvention and customer-centricity. The omnichannel architecture of ABCD ensures flexibility and accessibility, allowing customers to interact through their preferred channels. This holistic approach underscores the group’s commitment to delivering exceptional financial services experiences.
Furthermore, Birla reiterated the pivotal role of the financial services sector in driving the group’s growth trajectory. The recent merger of their NBFC into AB Capital has unlocked synergies and positioned the group for accelerated expansion.
Moreover, Aditya Birla Group ventured into the paints business earlier this year with the launch of Birla Opus paints, backed by an initial capital investment of Rs 10,000 crore. This diversification reflects the group’s strategic vision to explore new avenues for growth and innovation.
Meanwhile, the government has voiced support for Vodafone Idea’s fundraising efforts, underscoring the importance of preserving competition in the telecom market. Finance secretary TV Somanathan emphasized the government’s policy goal of ensuring a competitive landscape with multiple operators.
The launch of the ABCD super app and omnichannel platform marks a significant leap forward for the Aditya Birla Group in its pursuit of digital excellence and leadership in the financial services sector. With a strong foundation of assets and a clear vision for growth, the group is poised to reshape the landscape of financial services in India.
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