On August 6, the Telecom Regulatory Authority of India (TRAI) held a crucial meeting with Access Service Providers and their Delivery Telemarketers. The main focus was to address the growing problem of unsolicited commercial calls, which have been a major annoyance for consumers.
During the meeting, it was revealed that headers and content templates were being misused without the knowledge of legitimate businesses. This misuse has led to a spike in unwanted messages, damaging consumer trust and violating regulatory guidelines.
Scrutinizing Measures by Service Providers
TRAI examined the steps taken by Access Service Providers and Delivery Telemarketers to identify and trace the sources of these unsolicited messages. The regulator emphasized the need for effective corrective measures to prevent such incidents in the future.
A significant part of the discussion centered on controlling various types of promotional calls, including robotic, auto-dialer, and pre-recorded calls. TRAI stressed the importance of moving all enterprise business customers to the Distributed Ledger Technology (DLT) platform for sending bulk communications in line with regulations.
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Call for Proactive Action
TRAI urged all stakeholders, especially Access Service Providers and their Delivery Telemarketers, to implement technical solutions for traceability. This includes preventing bulk calling by enterprise customers using 10-digit numbers through Primary Rate Interface (PRI) or Session Initiation Protocol (SIP).
The regulator sent a clear message to service providers and their telemarketers to take immediate and effective measures to stop bulk communications using voice calls. This involves implementing robust technical solutions and stricter oversight to ensure compliance with regulatory standards.
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