Across the country, Janmashtami festivities led to a business surge, with transactions exceeding Rs 25,000 crore, according to the Confederation of All India Traders (CAIT).
These figures highlight the consumer spending during the festival driven by the celebrations of Janmashtami, marking one of the most active periods of the year.
CAIT’s National General Secretary and Member of Parliament from Chandni Chowk, Praveen Khandelwal, said that during this festival, large-scale sales were observed, particularly in flowers, fruits, sweets, deity costumes, decorative items, fasting sweets, milk, curd, butter and dry fruits.
On Monday, Krishna Janmashtami was celebrated across the country. Devotees fast and decorate temples and homes with flowers, diyas, and lights.
Temples were decorated and there were large crowds of people visiting them. In cities, there were many bhajans, religious dances, and discourses by saints and sages. Many social organisations also organized large-scale Janmashtami celebrations.
As per the scriptures, Janmashtami is celebrated on the eighth day of the dark fortnight of the month of Bhadrapada. It is the day Bhagwan Krishna was born.
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