Chief Minister Prem Singh Tamang Dolay launched the Sikkim Creatorpreneur Yojana before a huge gathering in Rholui, where he was present for the 2024 election campaigning. The initiative is unique in the sense that it will boost the image of the State by utilizing the social media platform and youth power after they become digital ambassadors.
CM Tamang Golay, for a long time, have been advocating against the exploitation of government funds and use of traditional methods of advertisement and publicity over the past 25 years.
Putting forth his dream to make every youth the ambassador of Sikkim, CM Tamang insisted, “In the last 25 years, one family member dominated Sikkim’s advertisement, misusing government funds through their own publication. Now, we are empowering our youth to take charge of the State’s publicity through the Sikkim Creatorpreneur Yojana.”
Today’s youth, who generally spend much of their time in social media, can now utilise this platform and earn cash incentives of Rs 10,000 to Rs 5 lakh after they become digital ambassadors for the State.
Under the initiative, Sikkimese youth can produce video reels to promote number of government schemes such as Aama Yojana, Mero Rukh Mero Santati, and Sikkim Garib Awas Yojana on their social media accounts.
The financial benefits will be based on the number of digital followers, ranging from Rs 10,000 for 500 to 1,000 followers to Rs 5 lakh for over 10 lakh followers.
Elucidating about the incentive structure, CM Tamang stated, “This scheme will engage thousands of Sikkimese youth productively and provide them with the opportunity to work from home. We will invest Rs 100 crores ensuring that the money goes into the pockets of our youth rather than a select few.”
The monetary incentives are structured to reward growing levels of influence, from Rs 30,000 for 10,000 to 50,000 followers to Rs 3 lakh for 5 lakh to 10 lakh followers.
CM Tamang pointed out that this initiative, with an allocated budget of Rs 100 crores, would redirect funds from exclusive family control to the pockets of the youth, encouraging 10,000 to 75,000 young individuals to participate.
He stated the requirement for registration and active participation, inviting all eligible youths to join the initiative.
The Sikkim CM said, “Now every youth will become the ambassador of Sikkim. Why should we choose outsiders when our youth can represent our State?”
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