In a groundbreaking achievement, Taylor Swift’s film, ‘The Eras Tour’, has become the highest-grossing concert and documentary film of all time. Just ahead of the 81st Golden Globe Awards, the global box office hit surpassed Michael Jackson’s ‘This Is It’, previously holding the record. The film earned an impressive $261.6 million worldwide, with over $180 million coming from North America alone.
Adam Aron, CEO of AMC Theatres, announced the historic milestone on X (formerly Twitter), expressing congratulations and gratitude to Taylor Swift. He highlighted the film’s remarkable box office performance and its impact on fans worldwide. The achievement marks a significant moment for AMC, as ‘The Eras Tour’ became their highest-grossing film ever.
Despite the film’s immense success, Swifties experienced disappointment when ‘The Eras Tour’ did not secure a Golden Globe. Greta Gerwig’s “Barbie” took home the first-ever Golden Globe for Best Cinematic and Box Office Achievement, a category requiring a minimum of $150 million in worldwide box office, including $100 million or more in North America.
Swift, gracious in defeat, gave a standing ovation to Greta Gerwig during the awards ceremony. Fans flooded social media platforms to express their support and admiration for Swift’s sportsmanship. One fan on X (formerly Twitter) cleverly noted, “Barbie won box office achievement, but Taylor Swift is a real-life Barbie, so technically, she also won.”
Despite the Golden Globe loss, Swift’s gesture of standing and applauding her fellow nominee earned her praise online. Another fan emphasized, “She lost, but she was the first one to stand for giving a standing ovation, and that’s how Taylor Swift won again.” The incident showcased Swift’s grace and humility in the face of competition, leaving a lasting impression on her dedicated fan base.
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