Vividhta ka Amrit Mahotsav” is an annual cultural festival that celebrates India’s diverse heritage by showcasing the unique traditions of different regions. This year the event is being inaugurated by the President of India Droupadi Murmu on 5th March 2025 at Rashtrapati Bhawan. It will be open to the public from 6th to 9th March from 10.00 AM to 8.00 PM. The first edition, held last year, focused on North-East India and received an overwhelming response with 1.3 lakh visitors and ₹1 crore+ in sales for artisans. Following this success, the second edition highlights South India, featuring the five states of Karnataka, Kerala, Tamil Nadu, Telangana, and Andhra Pradesh, along with Lakshadweep and Puducherry. The festival aims to make Rashtrapati Bhavan a hub for cultural exchange, bringing India’s vibrant heritage closer to its citizens.
Key Highlights of the South India Edition:
–500+ artisans and weavers showcasing traditional handicrafts and handlooms, including Kanjeevaram and Kasavu sarees, Pochampally ikat, Mysore silk, and intricate brass and wooden crafts.
–400+ artists presenting folk and classical dance and music forms, bringing South India’s cultural essence to life.
–Authentic cuisines featuring signature South Indian delicacies such as Bisi Bele Bath, Kerala Sadya, Chettinad specialties, and Andhra’s fiery flavors.
–Youth Engagement Zone with interactive workshops, storytelling, and cultural activities to inspire the younger generation.
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