In 2023, each member of BTS took turns joining the military. Despite their individual pursuits, BTS plans to regroup in 2025. Despite their temporary break, their music is still making waves. Recently, TikTok announced that BTS has become the most viewed male act on the platform in 2023.
Notably, BLACKPINK, under YG Entertainment, also achieved a significant milestone by being the most viewed group globally on TikTok in the same year. The seven-member South Korean boy band, BTS, continues to dominate the music scene even during their hiatus, showcasing their enduring popularity.
TikTok, a popular social media platform, recently released its yearly evaluation. According to the data, Kim Loaiza, a Mexican singer and online celebrity, claimed the top spot as the most viewed artist worldwide on TikTok in 2023. Selena Gomez, an American pop singer, secured the second position, followed by BTS and BLACKPINK in third and fourth place, respectively.
In the United States, the most viewed artists on TikTok in 2023 were slightly different. Selena Gomez remained in the lead, followed by Natalie Jane, the singer of “Do or Die,” and Ariana Grande, known for hits like “Side to Side.” The list also included popular names like Miley Cyrus, Cardi B, and Lizzo, reflecting the diverse range of artists captivating TikTok users in the US.
The global trends on TikTok for 2023 reveal a mix of international and local artists. Whether it’s the catchy tunes of Kim Loaiza or the global appeal of BTS and BLACKPINK, TikTok continues to be a platform where music transcends borders, connecting fans worldwide.
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