Denim has been trending in 2024 as it took over iconic red carpets, Instagram, and the fashion runway. From The Denim Edit showcase at Lakme Fashion Week x FDCI 2024, actor Janhvi Kapoor’s channelling method dressing in denim for her film Mr & Mrs. Mahi to Kylie Minogue gracing the MET Gala 2024 red carpet Diesel denim gown, the fabric became a canvas for creative craftsmanship.
Denim was upcycled, and celebrated several times in 2024.
RUNWAY DENIM
The fashion runway saw the fabric turn showstopper through an array of silhouettes and patterns. The Denim Edit showcase by the Fashion Design Council of India at Lakmē Fashion Week in partnership with FDCI was an ode to the fabric denim, which was visualized by five leading Indian designers including Kanika Goyal, Dhruv Kapoor, Ashish N Soni, Countrymade and 11.11/eleven eleven.
“Denim has been a part of every wardrobe, age group, and gender making it a staple for everyone, universally. The interpretation and engaging rendition from each of the five designers gave this almost 150-year-old fabric a new look” shares Sunil Sethi, Chairman, FDCI.
UPCYCLED AND RECYCLED DENIM
On World Environment Day, Lee Cooper announced its line focused on sustainable fashion called the Lee Cooper ECO collection. They introduced jeans made from recycled cigarette butts. Similarly, R|Elan Circular Design Challenge declared the Rkive City label by Ritwik Khanna as the winner of the 6th edition. Upcycling denim has been the brand’s specialty with a research and design approach that focused on post-consumer textile waste usage.
RED CARPET DENIM
Denim is very explored as a red carpet-style. However, 2024 saw the fabric make a stunning appearance. For the 2024 MET Gala, brands such as GAP and Diesel designed custom designs for celebrities Da ‘Vine Joy Randolph and Kylie Minogue.
Kylie Minogue was styled in a custom Diesel ensemble envisioned by Glen Martens. Kylie wore a devore denim tank dress inspired by a nightgown and embroidered with 500,000 crystals. Zac Posen created a custom Gap-rich indigo denim gown for Da ‘Vine Joy Randolph’s MET Gala debut. Posen creatively blended heritage with modernity, juxtaposing the structure of Gap denim with the delicate silhouette of 18th-century gowns.
CELEB CLOSET
A celebrity favourite for film promotions and public appearances, denim is no longer limited to just jeans as celebs have explored the fabric in unique, quirky, and versatile silhouettes. From Samantha Ruth Prabhu adorning Dhruv Kapoor’s denim bralette to Janhvi Kapoor channelling method dressing in a denim corset and pants by Jade by Monica and Karishma envisioned for her film Mr & Mrs. Mahi, celebrities have given denim a thumbs up in 2024.
DESIGNER DENIM
In 2024, fashion labels such as AFEW by Rahul Mishra, Mellowdrama, Summer Somewhere, Dwij, and Huemn, and fashion designers such as Payal Pratap, Pawan Sachdeva, and Shahin Mannan, redesigned denim through their design language and have created pieces that are not only versatile but timeless too.
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